Introduction
The benefit of offering a well-designed kit is that it simplifies adoption. An interested developer can download the kit, and have a working sample application (or two) running in a familiar, preconfigured development environment.
Where do you get the Kit?
Is the kit available from a source control repository (svn) or is it bundled and posted on a web site (or wiki)?
What's in the Kit?
What components are included the kit. Which are optional, which are required.
The kit should include a description of the licenses that protects the software.
The kit should contain a ReadMe that points developers to other resources.