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What Defines Good Communication Content?

  • Gets the reader's attention.
  • Gets the point across in as few words as possible.
  • Is tailored to the specific audience. Only give them what they need. Make it brief but relevant.
  • Uses the medium that is most likely to cause the audience to read the communication. Consider organizational culture of the audience.
  • Clearly spells out actions the audience needs to take, if any.

Signs of trouble with your communication plan or content

Common Problems

  • The people who can torpedo your project are not identified and managed.
  • Individuals who can help with project issues are not consulted.
  • There is no clear definition of who the customer is.
  • The communication is not sent by the right person

Warning Signs

  • You are constantly getting questions from stakeholders that are not in your communication plan
  • Uninvited stakeholders show up at project meetings
  • Project issues are taking longer than expected to resolve
  • Your audience requests go unanswered

Turning it Around

If you have experienced any of the common problems or warning signs, you can turn things around.

  • Be open to adjusting your stakeholder list if you didn't involve the right stakeholders at the the beginning of the project
  • Get help from your project sponsor
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Option 2

What Defines Good Communication Content?

  • Gets the reader's attention.
  • Gets the point across in as few words as possible.
  • Is tailored to the specific audience. Only give them what they need. Make it brief but relevant.
  • Uses the medium that is most likely to cause the audience to read the communication. Consider organizational culture of the audience.
  • Clearly spells out actions the audience needs to take, if any.

Common Problems, Warning Signs and Resolutions

Problem

How it Happens

Warning Signs

Turning it Around

Key Take Aways

We didn't involve the right people

  • The people who can torpedo your project are not identified and managed.
  • Individuals who can help with project issues are not consulted.
  • There is no clear definition of who the customer is.
  • You are constantly getting questions from stakeholders that are not in your communication plan.
  • Uninvited stakeholders show up at project meetings.
  • Project issues are taking longer than expected to resolve.
  • Be open to adjusting your stakeholder list if you didn't involve the right stakeholders at the beginning of the project
  • Make conscious decisions about who should be involved and to what degree
  • Get help from your project sponsor
  • Know who your customer is and involve them up front
  • Identify stakeholders who can torpedo your project and manage the relationship with them
  • Don't try to do everything yourself; know who can help you get things done

We didn't communicate what we were doing

 

 

 

 

 

 

 

 

 

Source: The Project Management Advisor

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