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What Makes a Good Communication Plan?

  • Gets the reader's attention.
  • Gets the point across in as few words as possible.
  • Is tailored to the specific audience. Only give them what they need. Make it brief but relevant.
  • Uses the medium that is most likely to cause the audience to read the communication. Consider organizational culture of the audience.
  • Clearly spells out actions the audience needs to take, if any.

(lightbulb) Communication Plans ensure the right people get involved in the project and are kept up to date.

Common Problems

  • The people who can torpedo your project are not identified and managed.
  • Individuals who can help with project issues are not consulted.
  • There is no clear definition of who the customer is.

Warning Signs that the right people are not involved:

  • You are constantly getting questions from stakeholders that are not in your communication plan
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