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What Makes a Good Communication Plan?

  • Gets the reader's attention
  • Gets the point across in as few words as possible.
  • Is tailored to the specific audience. Only give them what they need. Make it brief but relevant.
  • Uses the medium that is most likely to cause the audience to read the communication. Consider organizational culture of the audience.
  • Clearly spells out actions the audience needs to take, if any

Communication Plans ensure the right people get involved in the project and are kept up to date.

Common Problems

  • The people who can torpedo your project are not identified and managed
  • Individuals who can help with project issues are not consulted
  • There is no clear definition of who the customer is

Warning Signs that the right people are not involved:

  • You are constantly getting questions from stakeholders that are not in your communication plan
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