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• Gets the reader's attention
• Gets the point across in as few words as possible.
• Is tailored to the specific audience. Only give them what they need. Make it brief but relevant.
• Uses the medium that is most likely to cause the audience to read the communication. Consider organizational culture of the audience.
• Clearly spells out actions the audience needs to take, if any

Communication Plans ensure the right people get involved in the project and are kept up to date.

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