Content Products and Associated Tasks by Role

 

ProductSubject Matter ExpertProject ManagerContent WriterCommunity ManagerVideo Prod

Webinars / Videos

(2 per month)

1. Identify and recruit speakers

3. Script and interview sessions

8. Review and approve markedup transcripts

10. Review & approve final videos

2. Scheduling

4. Coordination for event

7. Review and markup transcripts for videos

11. Collect add'l materials

12. Write supporting content

5b. Webinar support

13. Post completed content

5a.Shoot

6. Transcribe footage

9. Edit footage and create video

Internal Posts / Blog

(5 posts per week)

1. Identify and recruit guest blog posts

  • Find and forward articles
  • Draft rough posts

2. Coordination and follow-up

  • Clean up and publish posts
  • Identify and recruit non-MIT posts
 

Social Media / Newsletter

(1 email / week)

(daily SM)

  • Find and forward articles
  • Coordination
  • Find articles
  • Compose newsletter
  • Find articles
  • Queue and post to social media
  • Send newsletter through mailchimp
 
"MicroCourse" Packaging
  • Find and forward materials
  • Coordination
  • Package material
  • Post to site
 

 

 

 

 

 

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