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GR1 - Task Analysis
Problem Statement
There are elements of the online shopping experience missing for elderly people, which can hinder their purchasing efficiency. Currently, elderly people either purchase items in-store, online, or using some combination of the two. Shopping online loses the personal touch of in-store shopping, but in-store shopping is less convenient and expedient than shopping online. Some elderly people find it difficult to contact customer service representatives, others have trouble efficiently purchasing items repeatedly, and still others have trouble reading text.
Observations and Interviews
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How do you shop? |
What do you usually buy? |
Internet Shopping |
Reviews? |
Font size? |
Photos of products? |
Blend together? |
Price? |
What is most important? |
Keep track of things you order? |
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Interviewee 1 |
Doesn't like to shop. Focus on what is necessary and finish as soon as possible |
Groceries, every week |
Amazon, Netflix, Juice+, drugstore, B&N, Puritan Pride, Mikasa |
Not very important, already knows what to buy |
Not an issue, fine vision |
Not too helpful, already knows what to get |
Uses search engines to search for products rather than search the online outlet itself |
A consideration, but will pay what is necessary to get what is needed |
Functionality |
Print out order form |
Interviewee 2 |
Mostly at retail stores, not much online. If online, usually Amazon. Usually uses internet for information, rather than purchase |
Shop out of need. Shorts, socks. |
Amazon |
Looks at reviews occasionally |
Not an issue, though ability to enlarge images was useful |
Helpful |
Searches websites directly or uses Bing/Google |
Not a big factor, will pay what is needed |
Ability to converse with customer service about a potential purchase |
N/A |
Interviewee 3 |
Retail stores mostly. Little online shopping |
Groceries, clothes, gifts |
Amazon, Netflix |
Barely |
Wishes fonts were more readable on shopping websites |
Helpful |
Combination of search engines and searching online stores |
Considered, but will pay for essentials |
Finding what he wants easily |
Write it down |
User Classes
- Elderly people who have a repetitive shopping routine
- Elderly people who like to research before purchasing
- Elderly people with poor vision
- Elderly people who struggle carrying groceries
Needs and Goals
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Purchase Already-Researched Item |
Research and Purchase an Item |
Purchase an already purchased item |
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Goal descriptions |
Find an item user is familiar with |
Search for an item |
Find previously bought item and buy it again |
Subtasks |
Search for item, purchase |
Find description, reviews, availability, purchase |
Find previously bought item somehow, navigate to purchase page, purchase |
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1 Comment
Chong-U Lim
User Analysis: Repetitive shopping routines and wanting to research are not particularly unique to this user group, and can be easily generalized to problems that most people face.
Needs/Goals Analysis: Purchase Already-Researched item and ""Research and Purchase Item"" fall under the same high-level goal.
Studio Presentation: No summary slide a the end.
Wiki Presentation: GR1 should be a sepaarte page linked to from your group's main page. Also, not sure why your problem statement was fully bolded.
Overall: I think that your group has a very thoughtful user population that you are targeting! There are definitely problems that the Elderly face that technology will not be able to solve on its own, without much creative and thoughtful design processes. However, do keep in mind not to design something that the becomes overly universal, to the point that any general user may use it, at the expense of the true focus of this project: the elderly. Otherwise, I think it is a good project that will have very interesting solutions!