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Source: Financial Times
Time: March 6, 2006
Title: "BenQ Leads the Projector Market in Saudi Arabia"
Summary: According to Decision Tree Consulting research analysts, BenQ had the highest digital projector market share (26 per cent) in Saudi Arabia for 2006
Notes:
- "The company registered significant growth in profits, revenue and brand positioning in the regional market in 2005. BenQ attributes this to strictly controlled ROI (Return on Investment) across its operations, close (weekly) monitoring of its ADS (Average Daily Sales) and maintaining channel profitability as a priority."
- "Sales increases do not always yield an automatic indication of greater profitability; however, BenQ's sales increases of 35 percent offset against the greater 50 percent increase in profitability demonstrate that it is exceeding strategic objectives. This year, the company plans to drive up its already substantial market share in the Middle East's IT and consumer electronics segment."
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Source: Financial Times
Time: July 25, 2006
Title: "BenQ Expands Prescence in Region LCD TV Market"
Summary: BenQ is expanding its product line and introducing new LCD TVs in the Middle East
Notes:
- BenQ goal of US $10 billion in revenue by 2008
- "LCD TV sales have been buoyant across the Middle East and the soaring demand for LCD screens proves that the future of digital entertainment is flat panel displays and wider screens. Expanding our product line-up and market reach reaffirms BenQ's commitment to bring technology within the average consumer range and expand our range of LCD products. BenQ LCD televisions are exceptional both in size and performance and we aim to continue to lead the digital entertainment industry," said Manish Bakshi, general manager, BenQ Middle East and Africa.
- "The company's sales figures confirm that the market for BenQ's stylish digital lifestyle products is nearly twice as buoyant in the Middle East as it is in Europe."
- "BenQ is the current No.3 producer of LCD monitors in the region and also has the second highest share of the regional projector market, according to BNA and DTC research respectively."
- "BenQ is able to offer exceptional value for money..."
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Source: Financial Times
Time: September 10, 2006
Title: "BenQ Siemens Keen on Tapping UAE's Growing Mobile Phone User Base"
Summary: UAE has the "highest mobile penertration in the Middle East" so BenQ Siemens is focusing on premium mobile phones that offers "supreme mobile technology with high lifestyle appeal... exclusively designed for customers who demand both excellent performance and stylish design in their mobile phones." "BenQ Siemens also launched the world's first mobile that can support the revolutionary High Speed Download Packet Access (HSDPA) technology that will allow users easy access to high fidelity movies and sound on their mobile devices, and is looking to further utilize the new technology in upcoming mobile devices."