The Chinese Business Forum @ MIT Sloan




                                                                          
 
 
 
 

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Welcome to the Chinese Business Forum!

BenQ Corporation is "a leading provider of networked digital lifestyle devices," "one of the world's top-five producers of LCD displays and digital projectors, and is a technology leader in mobile phones, digital projectors, scanners, keyboards, storage devices, and wireless technologies."

BenQ consists of three main business groups ---Mobile Communication, Digital Media and Integrated Manufacturing Services.

  • Established: April 21, 1984
  • Corporate Vision : _Bringing Enjoyment and Quality to Life_
  • Capital:
    • Total:US$ 805.1 Million
    • Paid-In: US$ 798 Million
  • Revenue
    • 2004: US$ 5.1 Billion
    • 2005: US$ 5.04 Billion
    • 2006: US$ 6.2 Billion
  • Taiwan Stock Exchange since 1996: 2352.TW
  • CEO: K.Y. Lee
  • Management Team
    • Executive Management: K.Y. Lee, Sheaffer Lee, Jerry Wang, Eric KY Yu, Jeff CH Li, Rick Lei
    • Business Management: Hermit Huang, Irwin Chen, Peter Chen, Conway Lee 
    • Regional Operations Management: Conway Lee, Adrian Chang, Michael Tseng, Ben Chu, Peter Tan, Hank Horng
  • Major Export markets:
    • Europe 40%, Oceania 30%, Mainland China 30%
  • Market share:

    Products

    2006
    Market Share (%)

    Global Market
    Share Ranking

    LCD Moniter

    3.5

    7

    Projector

    7.6

    3

    Scanner

    16

    --

    Mobile Phone

    2.1

    6

  • Main Sales Areas:

 

2006 (%)

2005

2004

2003

 China

18

18

15

21

 Americas

38

35

30

18

 Europe

24

28

31

29

 Asia Pacific,
 Africa, Middle East

20

19

24

32

 Total

100

100

100

100

  • Annual R&D budget: 4% of sales
    • Hsinchu Lab in Taiwan, the Suzhou Software Development Center in China, and the Wireless Technology Center in San Diego, USA
  • No. of Employees: 13,000+ employees over 40 countries (2/2007)
    • 2,000 R&D specialists worldwide
  • Patents: 3,443 global patents, 2,806 patents pending (3/2007)
  • Mobile Communication Business Group:
    1. Mobile phone: GSM/GPRS mobile phones, CDMA/CDMA 2000 mobile phones, Smart Phones, PDA phones, 3G mobile phones
    2. Wireless Communications: GPRS+WiFi combo products, wireless modules
  • Digital Media Business Group:
    1. LCD Monitor: 15", 17", 19", 20.1", 22", 24" wide screen (The third largest LCD monitor maker worldwide)
    2. Joybook wide screen series laptop PC: 12" , 13" , 14" , 15.4"   wide screen
    3. Optical storage product: CD-ROM, CD-RW, DVD-ROM, Combi, DVD+RW, Blu-Ray RW
    4. Imaging products: multi-function peripheral, multi-function printers (MFP) and scanners
    5. Digital Projector: Digital Projector (data & video)
    6. LCD TV: 15" , 20" , 26" , 30" , 32" , 37" , 42" , 46"  LCD TV
    7. Digital Camera: 2 ~10 Mega Pixels digital cameras
  • Integrated Manufacturing Service Business Group:
    1. LCD Monitor: 15" , 17" , 19" , 20.1" , 22", 24" wide screen (The third largest LCD monitor maker worldwide)
    2. Imaging products: multi-function peripheral, multi-function printers (MFP) and scanners
    (The world's third largest scanner maker)
    3. Digital Projector: Digital Projector (data & video)
    4. LCD TV: 15" , 20" , 26" , 30" , 32" , 37" , 42" , 46" LCD TV
    5. Digital Camera: 2 ~10 Mega Pixels digital cameras
    6. Car Entertainment
  • Sales Offices: Five regional operations
  • Europe Regional HQ Sales Office: Portugal, Greece, Azerbaijan, Spain, Hungary, Slovakia, Romania, Benelux, Ireland, Finland, Germany, UK, Ukraine, Slovenian, Italy, Russia, Belarus, Norway, Czech Republic, France, France, Denmark, Sweden, Austria, Poland, Serbia, Switzerland
  • North and Central America Regional HQ Sales Office: USA (Canada)
  • Latin America Regional HQ Sales Office: Brazil, Peru, Columbia, Ecuador, Guatemala, Venezuel, Mexico
  • China Regional HQ Sales Office: Beijing, Shanghai, Chengdu, Guangzhou, Wuhan, Shenyang, Xian, Hong Kong, Shenzhen, Fuzhou, Hefei, Hangzhou Nanking, Tianjin, Jinan
  • AMEA (Asia Pacific, Middle East, Africa) Sales Region: Taiwan, Malaysia, India, Thailand, Singapore, Japan, Korea, UAE, Australia (New Zealand), Turkey
  • Manufacturing Operations:
    1. China, Suzhou
    2. China, Shanghai
    3. Mexico, Mexicali
    4. Brazil, Manaus
    5. Taiwan, Taoyuan
    6. Brno, Czech Republic



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