Hive/Civic Design Network Marketing and Podcast Meeting (11/13)

 

Agenda --

 

Questions from last time –

  1. Site title - Civic Design Network Great
  2. Top nav colors - We're looking for generally more vibrant colors. See designs
  3. Button colors - Also vibrant colors. See designs
  4. Home page image - How difficult would it be for us to change the image every so often? Easy
  5. Home page tagline - “Creating and designing democracies together.” Search field instead of "Explore." Great, Done
  6. Navigation label: Home, About, Listen, Read, Speak up (This section could perhaps link out to Democracy’s Path Forward.) Discuss – distinction between listen and read, as opposed to Learn

To talk about this time –

  1. Translation potentially in the future
  2. Podcast transcript translation ^ same
  3. Low data/ mobile compatible yes, mobile designs for everything
  4. Can the search field crawl pdfs as well? No – the ability to upload a PDF was just added, so we will discuss with our developer on Friday about search field crawling them
  5. Taglines for phases and design principles

 

Marketing Strategy –

Relation between guests and marketing: reaching out to guests initially, encouraging them to share podcast on their social media (ideally they have a large following), encouraging guests to post on site --> Using the podcast as a marketing mechanism to get people to CDN and vice versa

Email (newsletters)

Social Media

SEO research – key topics

Tension between staying true to novelty of CDN message with attempt to hit high SEO

            Go after long-tail keywords – what sorts of questions will filter people to CDN

Cultivating people in those adjacent spaces – moving their spaces to the civic design space, start drawing them into the conversation – identifying what networks they’re apart of

 

Our goal – set up marketing and content production, but not own it – hand the keys to whoever on your team will then be in charge of that

  1. Keyword research, adjacent spaces (Hive)
  2. CDN comes up with similar list (organizations, accounts to follow)
  3. Email lists (CDN)
  4. List of speakers (CDN)

 

Podcast Strategy --

Content of each podcast episode

Introduction (1)

Design Principles (2 – 9)

Concluding/Wrap up (10)

 

People-centric – interview someone and see what principles they cover; or, wait until all interviews are done, and then construct story around it – once first 10 are done, reconfiguring podcasts in a narrative structure

-       Who the guests are

-       Questions to ask

-       How they fit into larger narrative framework

Podcast structure vs. Individual stories within it – how to negotiate – leave space for adaptability

Something in the podcast that indicates a sense of uncovering, exploration, that something is being learned (by both host and guest) – questions that are raised

First episode – call that underlying premise into question – talk about what’s not working, and how this new framework can help

Ongoing question campaign – based on what you’ve learned here, what’s your question?

Podcasts = modeling Civic Design Network

 

Schedule

Start publishing – January

Start recording – before then:

  • Members / guests – if so, who, do they need to be recruited, who’s the host?
  • Outreach to people whose story represents various principles
  • List of people, mapping who could line up with the different principles?
  • Possible for one guest to represent one principle?

Ideal listeners?

  •  Practitioners
  •  Academics
  • Activists

Different age demographics – speaking to both (all) of those groups –

A younger voice be present; Co-host – different perspective, youthful voice –

One consideration: Radio Lab example – someone telling you a story

Principles (Understand and Learn) à Network (Connect around this) à DPF (apply to real life)

Next podcast conversation:

  1. Who’s going to be hosting/co-hosting (CDN)
  2. Tentative list of guests who can represent various design principles (CDN)

Next marketing conversation:

  1. Keyword research in adjacent spcaes to Civic Design (Hive)
  2. List of similar organizations as CDN (CDN)
  3. Email list (CDN)

Next design conversation:

  1. Feedback from designs shared with them this week 
  • Home Page w/ updated dropdown menu
  • Learn Page with updated filters
  • Collaborate Page with updated filter

    2. Incorporate new design requests
  • Title = Civic Design Network
  • Tagline = “Creating and designing democracies together.”
  • Nav bar = Home, About, Learn, Speak Up


 

 

 



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