Scenario
Sally likes to online shop sometimes, and goes on Anthropologie's online store (anthropologie.com). She sees a dress she really likes, but it is too expensive. She wants to bookmark this dress to check out later, in case it is on sale, but does not want to create a browser bookmark to the webpage. She heard about a wishlist website called Wishdex from her friend Megan and decides to check it out. Once she goes onto wishdex.com, she uses Facebook Connect to log in and creates a new Wishdex called "Spring Dresses." She then copies the URL of the item from Anthropologie and adds it to “Spring Dresses.” She continues to browse Anthropologie’s website and finds four more dresses that she also likes but does not want to immediately buy, and also adds them to her first Wishdex.
The next week, Sally is browsing Zappo’s online store and finds 3 pairs of shoes that she really likes and would like to remember to check out at a later time. She logs into Wishdex. Her birthday is coming up in the next month, and she wants people who might buy her a gift to know what she likes. She decides to rename “Spring Dresses” to “Birthday Wishlist,” and adds the three pairs of shoes to the Wishdex, and now her “Birthday Wishlist” has 7 items. She checks out one of the dresses that she added from Anthropologie last week and decided that she doesn’t like it anymore and removes it from “Birthday Wishlist”.
A few weeks later, her mother, Anne, calls because she wants to know what Sally would like for her birthday. She usually can’t remember what she wants for her birthday, but she remembered that she has been keeping track of items that she likes on Wishdex. She logs on to Wishdex and shares “Birthday Wishlist” via email to her mother.
Anne opens the Wishdex link in her email. The website prompted her to login with her Facebook account or view the page “as a public user.” She decided not to login with Facebook. She sees Anne’s “Birthday Wishlist” of 6 items, and clicks on each one, which brings up the URL of the original item from Anthropologie.com or Zappos.com. She decides to buy two of the items for her daughter’s birthday. She realized that Sally is probably showing this wishlist to her other friends and maybe her aunts and uncles as well, so she decided to “claim” the items anonymously so that other people don’t buy the same item for Sally. However, when she tried to claim an item, she learns that she has to log in with her Facebook account to prevent spam. She logs in and claims the items.
At around the same time frame, Sally’s friend, Megan, decides to procrastinate on her homework and revisits wishdex.com after a month hiatus. She logs into Wishdex and updates her own Wishdexes because she has purchased some of the items in the past month on her Wishdex. She hasn’t shopped online in a while, and wants to see what other people on Wishdex are wishing for. On the home page of Wishdex, she sees the top wishdex of the week, checks it out, and adds an item from it to one of her own Wishdexes called “Shoes.” She browses through some random peoples’ Wishdexes from the list of Featured Wishdex. She also wants to see what her Facebook friends have on Wishdex, so she looks at some recent activity and sees Sally has been adding to her “Birthday Wishlist.” Megan sees a pair of shoes that she really likes on Sally’s Wishdex, and decides to “Like” the item and leave a comment “I saw these on sale on Amazon.com.” Megan knows that Sally’s birthday is coming up, but the items on her Wishdex are too expensive. She saw that two of the items were marked as “claimed,” and decided to buy a small accessory that she saw on another Wishdex that would go with the two items for Sally’s birthday.
Designs
We show three possible designs which we have loosely named "Hipmunk" (use of tabs), "Pulse" (use of scrollable navigation bars), and "Finder" (use of panes). We divided our storyboard designs into three sections corresponding to our task analysis:
- managing, which involves Sally's actions in the first paragraph of the scenario above
- viewing, which involves Anne's and Megan's visits to Sally's Wishdex to find out what they should buy for her birthday
- exploring, which involves Megan's investigation of featured/popular wishdexes and recent activity in the last paragraph of the scenario
Descriptions of interactions with specific parts of the storyboard designs are shown within the images.
Hipmunk
Managing .
Managing:
- Learnability
- Visibility
- Editable boxes for item information only appear upon hovering over the item images, making this ability less visible.
- Efficiency
- Error Prevention
Viewing:
Exploring:
Analysis:
Pulse
Viewing involves .