1. High Level View

 Subject Matter ExpertProject ManagerContent MgrCommunity MgrVideo Production
Pre-Work

Finalize ClimateX topic / subtopic taxonomy

  • informed by keyword thinking
  • Propose final list
  • Track and coordinate
  • Review and comment on final list
  • This gets broken out further for the intro para for each topic page.
  

Identify MIT experts / student groups / alumni by topic

  • Identify existing lists
  • Track and coordinate
 
  • Create confluence page / consolidate existing lists
 
Calendar the learning program
  • Propose / discuss
  • Track and coordinate
  • Propose / discuss
  
Create "brochure" page for recruitment 
  • Track and coordinate
  • Create
  
Add "projects" content working with Office of Sustainability 
  • Track and coordinate
  • Review and edit
  
1.5 Site QA
  • Review site / report bugs
  
  • Review site / report bugs
 
Get Kelly going with admin rights to be able to edit Site Copy   
  • Get admin rights and get familiar with site publishing activity
 

Add / update Site content

  • About page
  • Resources page (courses)
  • Home page copy
  • Topic copy
  • Email copy
 
  • Track and coordinate
  • Create
  
Add Backlog of posts (from newsletter/twitter/facebook content)     
Add Backlog of videos and associated editorial content.     
Content Production

Webinars / Videos

(2 per month)

1. Identify and recruit speakers

3. Script and interview sessions

8. Review and approve markedup transcripts

10. Review & approve final videos

2. Scheduling

4. Coordination for event

7. Review and markup transcripts for videos

11. Collect add'l materials

12. Write supporting content

5b. Webinar support

13. Post completed content

5a.Shoot

6. Transcribe footage

9. Edit footage and create video

Internal Posts / Blog

(5 posts per week)

1. Identify and recruit guest blog posts

  • Find and forward articles
  • Draft rough posts

2. Coordination and follow-up

  • Clean up and publish posts
  • Identify and recruit non-MIT posts
 

Social Media / Newsletter

(1 email / week)

(daily SM)

  • Find and forward articles
  • Coordination
  • Find articles
  • Compose newsletter
  • Find articles
  • Queue and post to social media
  • Send newsletter through mailchimp
 
"MicroCourse" Packaging
  • Find and forward materials
  • Coordination
  • Package material
  • Post to site
 
Internal Advisory / Operations
Weekly checkins / strategyAttend    
Board
  • Identify and recruit
  • Schedule meetings
  • Coordinate questions / issues
   
Panel 
  • Schedule workshops
 
  • Identify and recruit
  • Send surveys
  • Assist workshops
 
Metrics   
  • Track success metrics
 

 

2. Detailed View - Focused on SME work

 

 

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