Case Study: Impact of media on the quick elimination of CFCs from various products.
-Montreal Protocol
Things to keep in mind:
-We don't want to turn the public against fishing/fishermen in general.
-We are not trying to promote an end to consumption of fish, just an end to consumption of fish from unsustainable fisheries.
Ideas:
Alex's "Free Trade Fish" - Fish marked with a 'sustainable catch' label.(Who gives label? Who pays for analysis of fisheries? What are requirements for label?)
"Face" for sustainable fish- someone recognizable/influential to give support.
Have an ex-VP make a movie about it. ha.