In our first design, we focused on simplicity. We wanted to make the process of searching for businesses to donate to an event as easy as possible for the user. We provided the bare essentials of the interface by using a wizard metaphor. The wizard would guide the users through the necessary information entering phase, and then provide users with a list of recommended businesses to contact.
The first "step" of the wizard would take in the minimum needed information that a business might want in order to decide whether or not to sponsor. The next "step" was optional for the user and asked for more specific information about the planned event.