We did a Zoom session with Tom Malone.

Ferdi and Mark walked Tom through the Experience Strategy deck.

Here's Tom's feedback:

  • What is the relationship with MIT Hive
  • What is the cost in time for being engaged in MIT Open?
    • Some people will benefit (global learners)
    • Some will lose (faculty). Not interested in sharing their time. Want filters.
    • High value time should be packaged as media - podcasts, videos — for broad distribution.
  • Experts want to "build their reputation."
  • MIT students and faculty like exclusivity.
    • It means there’s easy access.
    • We don’t necessarily want to decrease the value of that exclusivity
  • We need to show that content can come from anywhere.
    • It doesn’t have to be just MIT content.
  • The alumna who misses MIT is a plausible scenario. She misses “Athens”
  • The curator story is not plausible. 
    • Brian is not likely to be motivated to work for free.
    • Maybe we create scenarios where every student is asked to contribute their favorite content. 
    • Maybe a course team does the work
    • We should be clear that this work is done by a group of people, not just one person.
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