Scenario for finding a photographer
Blanco, a 29 year old Mexican investment banker living in North Dakota (zipcode: 58102) is getting married to Oprah on July 4, 2011. He's looking for a wedding photographer and the price limit is 10,000$ for the coverage of the whole day. His friends told him about ShutterConnect and he is using the website for the first time. He would like to get a bunch of prints for his extended family in Mexico City. 3 photographers come up:
1. Kalashnikov (40 miles away, 9000$, 4-star reviews by 20 people)
2. Mobutu (55 miles away, 5000$, 3.5-star reviews by 13 people)
3. Emilio (55.9 miles away, 10000$, 5-star reviews by 42 people)
After checking out their profiles and sample photos, Blanco decides to go with Emilio.
Design 1
- Learnability
- Simple homepage
- Visibility
- Efficiency
- Error Prevention
Scenario for writing a review
On July 5th, Blanco wakes up with a throbbing headache. He checks his email, and finds that the photographer, Emilio, has attached some pics he took at the event. Half excited and half anxious, Blanco opens the attachment, only to find that every picture has red eyes, the Armani logo on his suit is not visible, and his wife's gown magically changed color from white to cream. Furious, Blanco logs into ShutterConnect, to let the world know about the atrocities that have been committed against his person.
Scenario for photographer account registration
Having grown up the son of a lowly sheep farmer and a housewife, Emilio decided to make his own way in the world, and improve upon his parent's station. While in college, he studied the arts, and planned on getting into either fashion design or photography. He met a beautiful American girl who was a promising landscape painter. One thing led to another, and Emilio found himself in North Dakota. Once there, he realized there was a painful shortage of photographers, and that North Dakotans are very ceremonious people. Therefore, he picked photography, and has had a successful career, having taken professional pictures for the past 10 years. In his second year of photography, Emilio was introduced to ShutterConnect by his friend, and decided it would do good to his budding business. People noticed his prowess, and he is now one of the most highly rated photographer on ShutterConnect.
His business is called Emilio Shoot. His phone is 533 444 5343. He typically charges between 8000-12,000$ for whole-day wedding shoots. He also does portraiture and charges 465$ per hour.