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Introduction
The role of the publicity designer is to put make all of the graphics related for the show as required (teaser posters, show posters, postcard designs, newspaper ads, etc.) in a way that's appealing, related to the show, and attention grabbing.
- Salvador Esparza (April 2013)
Rough Timeline
Deadlines go vaguely in the following order:
1. Semifinal Teaser
2. Final Teaser, Semifinal Poster
3. Final Poster, Postcards
4. T-shirts
5. Ads, program
Designing Software
Recommended programs for the publicity designer are:
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http://www.1001freefonts.com/TheRealFont.php
(COMING SOON - EXAMPLE)
Show Logo
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Dimension - (4 feet x max 12 feet OR 3 feet x max 12 feet). Have it done before Put-In!
The Drop Poster can go one of two ways.
1) You get a long sheet of butcher paper (max dimensions are 4 feet x 12 feet) and just write the show information on it in HUGE letters.
2) You can make a smaller digital design and have the Pub Manager contact Rinaldi (MIT Theater Arts) about possibly using their Plotter to print your drop poster (at $1 per square foot). Be aware that the max height the Plotter prints is 3 feet. The 12 feet wide rule still applies.
Tech Ads
Student groups get 80 free column-inches of Ad space in The Tech each year. After you or the publicity manager confirms with the Tech what dimensions are appropriate and keep in mind this ratio: 1 column inch = 2 inches in the width. The dimensions for your ads will be dependent on whether or not you're putting in two ads and how the pub manager wants to distribute the free ad inches. I think it's best to just remake the final show poster in the Tech Ad dimensions because it should be familiar and at this point the show will be very near so the ad should just emphasize that people should reserve their tickets. Again, you can make more designs if you're so inclined.
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List of Cast and their Roles
BE SURE TO CREDIT THE FIGHT CHOREOGRAPHER IF THERE WAS FIGHT CHOREO
Cast & Crew bio’s
Director’s note (Optional)
Dramaturg's note (Optional)
Synopsis (Optional)
List of Scenes (Optional)
About the Shakespeare Ensemble (Optional)
Special thanks / acknowledgments
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