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  • Interests of all stakeholders who may affect or be affected by the project
  • Potential conflicts or risks that could jeopardize the project
  • Opportunities and relationships that can be built on during implementation
  • Groups that should be encouraged to participate in different stages of the project
  • Appropriate strategies and approaches for engagement

 

Remember: A stakeholder is any entity, internal or external, who could directly or indirectly affect your project or be affected by your project.

Steps:

Panel
  1. Identify: Facilitate interviews of project sponsor, business owner and users using checklist below
  2. Analyze and Understand: Document the information and analyze stakeholders based on role and desired level of involvement
  3. Engage: Develop and execute communication strategy for each type of stakeholder based on level of involvement

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Primary

Key Player

Impacted

Interested, but not directly impacted

Meet their needs

Focus efforts on this group

Engage as potential supporter/good will ambassador

Minimal outreach

  • Engage and consult on interest area
  • Try to increase level of interest
  • Involve in governance / decision making bodies
  • Engage and consult regularly
  • Involve in low risk areas
  • Keep informed and consult on interest area

Inform via general communications  (newsletters, website, wiki, mail shots)

(tick)  Other Tips

  • Use past stakeholder information – referring to previous similar projects can save time and flag stakeholders risks, liabilities, or unresolved issues that can then be included in the analysis.
  • Consider the entire project lifecycle – it is important to remember that both stakeholders and their interests may change as the project progresses. As a Project Manager you should involve stakeholders at all stages of your project.
  • People matter - although stakeholders may be both organizations and people, ultimately you can only communicate with individual people. Make sure that you identify the correct individual stakeholders within each stakeholder group.
  • Communication to particular groups – two groups on campus that may be particularly useful to communicate with when leading a community wide project are the departmental Administrative Officers (aos@mit.edu) and the Financial Officers (ao-fo@mit.edu).