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Source: Business Times Singapore
Time: 16 November 2006
Title: "Lenovo goes after consumer market; PC maker releases four new consumer models in Asean"
Author: Roland Lim
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"Lenovo would adopt its 'transactional business model' strategy to sell its new consumer models. This involves selling its products via retail channels, and is similar to how it sells its current line of products for small and medium businesses"
Products released:
- Lenovo Q desktop → multimedia entertainment PC
- Lenovo H basic desktop → target mainstream consumer market
- Lenovo Y300 notebook
- Lenovo Y400 notebook
Original Text
LENOVO yesterday unveiled its first consumer-targeted PCs for the Asean market, underlining its determination to grab a share of the hugely competitive consumer computing market.
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