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Countdown Tasks and Roles

Pre-WorkAdd "projects" content working with Office of SustainabilityAttend
No.TasksStatusWho's Leading it Subject Matter ExpertProject ManagerContent MgrCommunity MgrVideo Production
1

Finalize ClimateX topic / subtopic taxonomy

  • informed by keyword thinking
CompleteMark 
  • Propose final list
  • Track and coordinate
  • Review and comment on final list
  • This gets broken out further for the intro para for each topic page.
  
2

Publish categories on 1.5 Site

  • KM gets publish rights from Mike
  • KM gets oriented to pub process in Drupal
CompleteKelly      
3

Give Kelly admin rights to be able to upload / edit Site Copy

  • Waiting on Mike

Complete

Mark / Mike      
4

Image credits?

Get info for "Image Credit page

CompleteKelly      
11Explore Method for CTA to MailchimpCompleteMike, Laura H      
13

Finish near-final videos

  • Jean is working on this
  • Laura doing copy for these

 

Complete

 

Mark / Laura F      
5

Identify MIT experts / student groups / alumni by topic

Calendar a learning program

 

In progressCurt, Dave, Rajesh 
  • Identify existing lists
  • Propose / discuss
  • Track and coordinate
 
  • Create confluence page / consolidate existing lists
 Calendar the learning program
  • Propose / discuss
  • Track and coordinate
6

Publish all copy

Waiting for terms and conditions//tues or wed.

Update About Us

Projects page: unpublish. Learn / Connect /Act–Climate Co-Lab, ULab

Tweaking Video blurb

In progressKelly, Laura H    Propose / discuss  
7Create and publish "Work with UsCreate "brochure" page for recruitment  
  • Track and coordinate
  • Create
  (internal and external)In progressLaura H  
  • Track and coordinateReview and edit
  • Create
  
8

1.5 Site QA

In progressMark 
  • Review site / report bugs
  
  • Review site / report bugs
 
10

Email System Copy

  • Get
Kelly going with admin rights to be able to edit Site Copy
  • copy from Mike
  • Clean up

  • VIP list, Mark edits, *PR emails, Nonmember emails
in progressMark / Laura H      
12Facebook / Google advertising1.5Laura H      
14

Add remaining youtube videos with Laura's new copy

 

In progress

Kelly

 

    Get admin rights and get familiar with site publishing activity  
15

Add / update Site content

  • About page
  • Resources page (courses)
  • Home page copy
  • Topic copy
  • Email copy

    "projects" content working with Office of Sustainability

    • Shannon handoff to Mike and start design for 1.6
    • Mark gets Paul signoff of publishing PDFs
    • Kelly carves up PDFs and finds way to publish...(may require consult with Mike)
    • Blurb from Laura needed too...
    In progressMark / Shannon / Mike R / Laura H / Laura F  
    • Track and coordinate
    • CreateReview and edit
      Add Backlog of posts (from newsletter/twitter/facebook content)
    18

    Launch email - 5/15

    -Existing members

    -global warming grp.

    In progressLaura H      Add Backlog of videos and associated editorial content.
    16

    Discuss accessibility with Mary Ziegler

    • Resubmit videos for transcription
    • Explore 3Play integration with Curt/OCW
    1.6Laura F      
    Content Production

    Webinars / Videos

    (2 per month)

    1. Identify and recruit speakers

    3. Script and interview sessions

    8. Review and approve markedup transcripts

    10. Review & approve final videos

    2. Scheduling

    4. Coordination for event

    7. Review and markup transcripts for videos

    11. Collect add'l materials

    12. Write supporting content

    5b. Webinar support

    13. Post completed content

    5a.Shoot

    6. Transcribe footage

    9. Edit footage and create video

    Internal Posts / Blog

    (5 posts per week)

    1. Identify and recruit guest blog posts

    • Find and forward articles
    • Draft rough posts

    2. Coordination and follow-up

    • Clean up and publish posts
    • Identify and recruit non-MIT posts
     

    Social Media / Newsletter

    (1 email / week)

    (daily SM)

    • Find and forward articles
    • Coordination
    • Find articles
    • Compose newsletter
    • Find articles
    • Queue and post to social media
    • Send newsletter through mailchimp
     
    "MicroCourse" Packaging
    • Find and forward materials
    • Coordination
    • Package material
    • Post to site
     
    Internal Advisory / Operations
    17Borrowing camera for video production / options1.6Mark      
    19Explore podcast publishing1.6Mark      
    20Embed code for content tracking for all sign up buttons1.6Mike R.      
    21Newsletter welcome/onboarding content workflow1.6Mark / Laura H      
    22

    Newsletter

    • Transition to Writer

     1.6Mark / Kelly      
    23

    SEO

    • Metadata research per post
    • Page level metadata

     

     

    1.6Laura H      
    24

    Establish webinar game plan

    -- transcription

    -- cliff notes version etc

    1.6  Weekly checkins / strategy    Board 
     Ability for author to edit posts after submitted 
    • Identify and recruit
  • Schedule meetings
  • Coordinate questions / issues
       Panel  Schedule workshops  
     Bulletin board 
  • Identify and recruit
  • Send surveys
  • Assist workshops
     Metrics    Track success metrics  
     

    2. Detailed View - Focused on SME work

    ...

    Updated projects – like posts but more fields.        

    ...