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For this model, Mrs. Black will begin with an Amazon-like shopping cart interface that gives her the opportunity to search by the features of Rebecca's requirements that seem to hold the most weight, and will generate a list of similar schools (analogous to websites that have suggestions like "people who liked this also liked..."). By using these search filters and recommendations, Mrs. Black will be able to begin adding schools to her "shopping cart" or list of places that she will visit with Rebecca.
In this scenario, Mrs. Black begins her search by selecting the "Search by State" option, because she knows she will want to visit schools in the Boston area, and maybe Massachusetts as a whole.

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Now Mrs. Black can begin selecting schools and adding them to her shopping cart (and eventually her itinerary). Specific school details will appear as she searches through the schools and she can find matches similar to her other choices. She begins by adding Northeastern to her shopping cart, and then eventually is able to include Boston University, Boston College, and Tufts in her shopping cart.