User Ovservation and Analysis
Observation & Interviews
- Interview 1 - Referred to as Jane
Jane is a single mother who is twenty five years old. She has two children who are ages 7 and 5 respectively. Jane is not very proficient with computers; she states she is able to maintain her Facebook account, but struggles to use applications as advanced as Microsoft Office. Her children are starting to become very active in activities such as karate, school, soccer, and piano lessons. She works at a full-time job and struggles to have time to get her children to the activities they enjoy while providing for them as well.
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1. Parents Reaching Out to Others*
- Non-native English speakers who are not socially confident
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- Have children who are not social, i.e. do not meet many other children
2. Time Saving Parents
- Lead busy lifestyles that do not leave extra time to organize carpools
- Desire stress alleviation from managing many different schedules
- Need a fair distribution of driving time to maximize their time not carpooling
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