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Note: Although all of the parents we interviewed fall into the Active Parents class, we acknowledge from the teacher interviews that there are likely parents that fall into the Less Involved Parents class.
Needs and Goals
Efficiency:
- Parents and teachers generally desire either more frequent communication or simpler tools to communicate.
- Parents and teachers often have busy conflicting schedules making direct communication (i.e. phone calls) extremely difficult to schedule.
- Using a variety of technologies, parents and teachers want an easy way to bridge different platforms without the normal time overhead.
In-depth Insights :
- Parents and teachers want a way to see trends of students over long time periods and between grades.
- Parents in particular, want insights into their children's social behavior as well as academic behavior.