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The vegan we interviewed reported that, when looking for recipes, he usually selects a classic recipe (e.g. shepherd's pie), and then looks for vegan versions. To do this, he looks up both a vegan version and a normal version online, and then uses the regular recipe, but making the substitutions from the vegan recipe. He reported that the vegan recipes he found usually came from blogs, rather than dedicated recipe collections. He also would sometimes just look up regular versions of recipes and use substitutions he has learned in the past from began vegan friends or my inference from vegan recipes. Finally, he knows what types of food (e.g. indian food) are frequently "accidentally vegan," and searches for those items.
Needs/goals from Danny:
Needs/goals from arbitrary 5e vegetarian:
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The vegetarian said that she usually looks up recipes that she knows already. She has been vegetarian for a long time, so she is used to finding vegetarian options and does not find it arduous to cook for herself. Usually she Googles a recipe and will use one of the top results, especially if it is from a website that she frequents. Sometimes she cooks meals that happen to be vegan. Occasionally, she will cook a meal that is vegan on purpose, but she only does this if the substitution is simple (e.g. soymilk instead of milk). She finds it easy to find vegetarian recipes without having to go to vegetarian-specific sites or blogs.