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- Why is the task being done? The user wants to know what’s going on in their world.
- What does the user need to know or have before doing the task? That what they’re about to read is likely to be interesting/useful
- Where is the task performed? in a smart phone’s web browser, potentially on the go
- What is the environment like? Noisy, dirty, dangerous? potentially
- How often is the task performed? Within a session, repeatedly and rapidly, and they may have several sessions per day
- What are its time resource constraints? As fast as possible (as quickly as a few seconds), but perhaps lasting several minutes for longer content
- How is the task learned? in situ Primarily by recognition. Most users are familiar with reading material over the Web, and this experience should carry over.
- What can go wrong? accidentally lose the item they just read and having to find it again
- Who else is involved in the task? no one
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