...
These users will probably only use the site once; they care about the issue and want to be heard, but only if it doesn't interfere with their day-to-day activities. If Their time is valued highly, so if your interface gives them an error, asks for too much information, or requires them to scroll through a page to find what they want, they will close the tab and never look back.
| Wiki Markup |
|---|
*\[Potential\] Activists* |
Activists These users are passionate about the issue; they need something to do (a protest to go to, a representative to call or write to, some code to write, some posters to design, etc.), and after that, they need the next thing to do. If you give them a place to start, a good estimate for the time commitment of each task, and the motivation to continue working at every step, these users will be very effective. They are willing to put up with more frustration than the minimal effort single-use crowd, but don't let them get discouraged.
...
Percentage of users: Large
Willing to do extra workLikely to become a frequent user: No
Activists
Threshold for giving up: High
Percentage of users: Small
Willing to do extra workLikely to become a frequent user: Yes
Task Analysis:
New Tasks:
...