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While reading the items on his feed, Bob is bothered yet again by a problem that has ben annoying him for a while now. Now that he has started using Hubbub, he thinks he 'll be able to can fix it.

Bob really enjoys programming, and one of his hobbies is to work on side projects which he uploads to the Web using source code repository sites like Google Code and Github. He shares this interest with many of his colleagues, and they often like to discuss ideas. A common action among this group is to post your latest project on Google+ for comments and shares, and Bob tries to keep up with these postings so his friends will spread the word about his projects in return. Unfortunately, some of the people in this group also post content that Bob is not interested in. For instance, his coworker Bill also uses his Google+ account to publish a stream-of-consciousness narrative of the misadventures he has with his 3-month-old child. Even worse, these posts are +1'ed en masse by other parents who have Bill in their circles, often bringing them up higher in the Google+ news feed in comparison to the posts about Bill's side projects. Telling Google+ to show less of Bill isn't a good solution since it also suppresses the side project posts. Bob uses Hubbub's filtering feature on his colleagues to prioritize posts about side projects over those about less essential life details. He does this through the following steps:

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