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of location data sharing services.
Less-savvy/non users:
This user is a middle-aged iPhone owner who does not currently use voluntary location sharing. She believes her location data is being used by a variety of applications, but isn’t sure which ones or what it’s used for.
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Suggestions given by the subject:https://wikis-mit-edu.ezproxyberklee.flo.org/confluence/pages/editpage.action?pageId=82316005#1.
- Sharing location with friends and family when traveling is attractive
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- Sharing semi-private location information with companies is attractive when
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- it’s clear what it’s being used for and there is a direct incentive,
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- they can use it to design better products.
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- Receiving custom-tailored offers is attractive.
- example: Amazon recommending books based on previous purchases.
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- If given the choice, the user would prefer to be able to filter offers without revealing information to retailer.
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- Information overload is a concern
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- – people should subscribe to your updates, and they should receive these updates when they pull.
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- example: Has my friend returned from vacation yet?
Medium-savvy users:
This user is a 27 year-old, married, software engineer. He has used most of the location-based apps on a fairly regular basis (around once a week) because of his interest in receiving offers for goods that are of interest to him. For example, he uses Foursquare to get frequent flyer miles at airports and Subway discounts. He also likes to know where his family members are present. He uses social networks on a regular basis but prefers not to be overloaded with information and thus controls his settings with care.
Lessons Learned:
Things not being done properly by the existing systems:1.
- They do not allow him to share information with a specific group of users. Therefore, his notifications about being at a particular location are currently propagated to everyone.
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- He finds the generic ads sent to him cumbersome. For example, he mentioned that Groupon often sends him irrelevant ads which are irritating.
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- Privacy is a big concern and he is concerned that that the applications do not disclose what types of information are being sent to third parties.
Suggestions given by the subject:1.
- Would prefer to have a service that automatically prompts about sharing information when he’s a new location but notifies him and asks for his approval.
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- He would like an app that would automatically learn from his behaviour without him having to tell it what it should do at each stage.
Very-savvy users:
This user, who we’ll call Joe, is a 26-year old student who uses location-based services like facebook check-in almost every day. He is also using other involuntary location services. He likes sharing his location information with his friends because it is a useful way to convey his personality and interests to other people. However, he is sometimes hesitant to publish his location for fear that people might know too much about him. Joe is also interested in sharing his location information in exchange for discount offers from stores.
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