...
User Analysis
Group 1: The Indecisive
Age: 13 - 35
Gender: N/A
Education: English literate
Abilities: See/use mouse, keyboard, screenMotivations:Computer literate, Access to internet
Motivations: Trying to make a decision between two things ("Which TV should I buy: an LCD or Plasma?"). Curious about popular opinion on two things ("Which is better, a Kindle or a Nook?"). Looking for more, similar products ("I liked playing Angry Birds. What other games are like that?")
Existing Approaches: When making decisions or seeking popular opinion: asking friends, either in person (most common), over the phone, through texts, or through IM. Occasionally search the Internet for additional information about the topics.
When looking for more, similar products: search the Internet first, and ask friends for suggestions as a secondary resource.
Group 2: The Decisive
Age: 13 - 35
...
Education: English literate
Abilities: See/use mouse, keyboard, screenComputer literate, Access to internet
Motivations:
Personae
Persona 1:
Persona 2:
Persona 3: Claudius is a 23-year-old
Task Analysis
How often do you ask others to help make your decisions? (e.g. movies, activities, restaurants). How do you ask?
...