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He doesn't have detailed knowledge on how much each individual device consumes, but is curious to know. He doesn't have much smart grid knowledge. With the application, he just wants to know how much energy and cost savings in general.
He is concerned with security and privacy. If the application can operate via Internet, he wants to make sure it's secure and manages privacy right.
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To accommodate business users, features have to be scalable to larger numbers and different types of devices