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Audience | Key messages to communicate | Behavior | Communication method | Timeline | Owner | Status |
With whom do we need to communicate? | What do we want to tell them? | What action do they need to take, if any? | What channel(s) will we use to reach the audience? | When will we communicate our message? | Who is responsible for communicating the message? | What is the status of particular communication? |
Example: | Wiki space for each Stellar course | Register via @Stellar | Stellar banner, email, Ad in The Tech | Sept 2011 | Jane Smith | Draft in progress |
End Users | Project Go Live | N/A | Oct 2011 | Sponsor | Not started | |
Project Team | Status of work units | Feedback | Weekly | Vendor | In progress |
The following is an incomplete list of target audiences and appropriate communication channels for project managers to consider:
Target audiences | Appropriate channels |
First-year students | IS&T News page, MITAC, flyers, The Tech |
Undergraduates (all) | IS&T News page, MITAC, flyers, The Tech |
Graduate students | IS&T News page, MITAC, flyers, The Tech |
Alumni (sub groups?) | Email, IS&T News page, IS&T Quarterly Newsletter |
MIT employees (faculty/staff) | Email, IS&T News page, IS&T Quarterly Newsletter |
MIT faculty only | Email, targeted mailing |
Administrative Officers | Email (aos@mit.edu) and VPF Newsletter |
Fiscal Officers | Email (ao-fo@mit.edu) and VPF Newsletter |
MIT community (as a whole) | Email, IS&T News page, IS&T Quarterly Newsletter |
Public | Local newspapers (press releases) |
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