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A stakeholder analysis can help a project identify: •
- Interests of all stakeholders who may affect or be affected by the project
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- Potential conflicts or risks that could jeopardize the project
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- Opportunities and relationships that can be built on during implementation
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- Groups that should be encouraged to participate in different stages of the project
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- Appropriate strategies and approaches for engagement
Remember: A stakeholder is any entity, internal or external, who could directly or indirectly affect your project or be affected by your project.
Steps:
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- Identify: Facilitate interviews of project sponsor, business owner and users using checklist below
- Analyze and Understand: Document the information and analyze Stakeholders based on role and desired level of involvement
- Engage: Develop and execute communication strategy for each type of stakeholder based on level of involvement
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