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Upon reaching the entrance page (where the midnight schedule for the week resides), users assumed the midnight schedule was clickable. More specifically, when told to get rid of their Monday pots, they often attempted to click on their name on the schedule. Their next action was would often be to use the left navigation bar, but they were usually unable to decide which destination page was appropriate.
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- We changed the names of the pages (and their corresponding links in the navigation bar) so that users would be able to tell which page they wished to go to.
- We made the ticker (on the banner) not clickable.
- We made the home page midnight schedule clickable. Clicking on a midnight would make a pop-up asking the user whether or not he wished to perform an action with regards to the midnight; a positive answer would lead to the process through which the user could create a trade.
- We made the watch list page and UI more clear. We added words to the part of the interface that allowed users to add midnights to their watch list.
- We added clickable stick figures to the bottom-right of each page that, when clicked on, would display a speech bubble detailing the page and what actions the user could do on the page.
- We made the confirmation pop-ups more explicit and geared toward people with no idea how a market works.
- We added a layer of anonymity to the trades page, so that users would only see the current best bid/ask prices for a midnight, and not who was selling a midnight, and at what price; thus, we are moving more toward a stock market mentality and further away from a personal service mentality.