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  • Learnability
    • Starting page is a series of forms consisting of textboxes and buttons, which is familiar to Internet users.
    • Wizard Pattern helps guide the user through the stages.
  • Visibility
    • Having search parameters at the top of the results page makes it clear what was searched for.
  • Efficiency
    • Confirmation page increases time taken to view search results.
  • Error Prevention/Correction
    • Confirmation page gives a chance to check search criteria

Design 3

                                                                                                                

LEFT: At the top, there are 3 main tabs: Find A Photographer, Write A Review, For Photographers. The homepage is the Find A Photographer page. It is a series of questions about the details of the type of photographer sought for the event. It has questions such as the purpose of photography (wedding, fashion, advertisements, ...) and what kinds of outcome is expected (prints, albums, ...), how long the photography session will take, if a 2nd shooter is needed, and the budget for the event. If the user knows the photographer's name, he can just type it at the top and get results without going through the questionnaire. The questionnaire is concluded with a big Find A Photographer button.

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  • Learnability
    • Standard form-format with widgets like textboxes and dropdowns
  • Visibility
    • "Review photographer" is explicitly mentioned as a task upon login
    • Photographer's info is also shown on the add review page so that users can easily refer to details about the photographer
  • Efficiency
    • Internal scrollbar for the review items makes it less efficient to view all reviews
  • Error Prevention/Correction
    • Photographer's info shown on add review page to help prevent mishaps

Design 3

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LEFT: Write A Review is in the middle of the top tab. Users sign up before writing a review. 
MIDDLE: They search for the name or business name of the photographer and get the short descriptions for results, to make sure they review the right person.

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  • Learnability
    • Standard form layout for each step of signup
    • Wizard pattern to guide between one profile editing page to another
  • Visibility
    • Visible confirmation via message bar upon creation of profile
  • Efficiency
    • Less efficient because process is split into multiple steps
    • Sample photos are added one at a time.
    • Price structure is entered as text so photographers can enter their customized price message.
  • Error Prevention/Correction
    • Distinct buttons: "sign up as photographer" and "sign up as user" to prevent users accidentally signing up as photographers

Design 3

Image Modified 

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LEFT*: *Photographers also need to sign up and/or log in. Because a lot more detail is required, it is unlikely that users will sign up by mistake as a photographer.
RIGHT: The photographer's profile page looks a lot like the profile page of the photographer that the user sees. The difference is that everything is click2text editable for the photographer. The entire pricing set is edited at the same time. Little save-cancel buttons appear for every slot (description, contact info..). Sample photos are populated with placeholders that the photographer will replace.

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