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- Learnability
- Looks similar to flight/hotel booking websites
- Presence of tab bar with different actions (e.g. "find photographers", "review photographers") makes it easy for new users to get an idea of what they can do with the site
- Visibility
- Search criteria is always visible in the sidebar area
- Highlighted tabs to show the task they're performing
- Number of results and pages shown to get an idea of how many photographers are available
- Efficiency
- Dynamically update results
- Slider to adjust budget range instead of typing numbers
- Primary and secondary sorting of search results for efficiency
- Error Prevention/CorrectionÂ
- Effects are immediately visible, and actions are easily revertible (e.g. toggle checkbox, select a different option from dropdown)
Scenario for writing a review
On July 5th, Blanco wakes up with a throbbing headache. He checks his email, and finds that the photographer, Emilio, has attached some pics he took at the event. Half excited and half anxious, Blanco opens the attachment, only to find that every picture has red eyes, the Armani logo on his suit is not visible, and his wife's gown magically changed color from white to cream. Furious, Blanco logs into ShutterConnect, to let the world know about the atrocities that have been committed against his person.
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- Learnability
- Uses standard widgets: dropdowns, textboxes, star ratings (like in itunes)
- Visibility
- The state of the ratings for each criteria is shown at all times
- Updating ratings/fields is done in-place so effects of changes are also always visible
- Efficiency
- The reviews are quite detailed, so adding a review requires more time than some users would like.
- Error Prevention/Correction
- Disambiguation page for different photographers with same name
Scenario for photographer account registration
Having grown up the son of a lowly sheep farmer and a housewife, Emilio decided to make his own way in the world, and improve upon his parent's station. While in college, he studied the arts, and planned on getting into either fashion design or photography. He met a beautiful American girl who was a promising landscape painter. One thing led to another, and Emilio found himself in North Dakota. Once there, he realized there was a painful shortage of photographers, and that North Dakotans are very ceremonious people. Therefore, he picked photography, and has had a successful career, having taken professional pictures for the past 10 years. In his second year of photography, Emilio was introduced to ShutterConnect by his friend, and decided it would do good to his budding business. People noticed his prowess, and he is now one of the most highly rated photographer on ShutterConnect.
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