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- Internet savvy users
- Familiar with search terms
- Familiar with computers and the Internet
- Gamers
- Journalists
- Persona: Sean is an 18-year old high school student who just got into college, and he's playing Starcraft 2 all day. He wants to improve his skills, so he wants to watch professional Starcraft 2 players stream their games.
- Persona: Jane is a 29-year old journalist for the local newspaper. She wants to keep track protests in Egypt through different webcasts.
- Non-technical viewers users
- Unfamiliar with search terms, need a click-through navigation.
- Less familiar with computers and Internet
- Sports viewers
- Talk/cooking show viewers
- Persona:* *Garret is a 30 year old male who likes to watch soccer. His favorite team is the Real Madrid, but his cable package doesn't cover it, so he watches internet streams for their games.
- Persona: Tina is a 38 year old housewife. She is sitting at home, bored, waiting for the turkey to roast. There is nothing good on TV, so she wants to browse internet streams for shows that she is interested in, mainly talk shows and cooking shows.
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