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  • Age 10-100
  • Owns an iPad, and is familiar with its interface.
  • Has a Facebook account and is able to go on it to add friends.
  • Interested in seeing and sharing photos of friends.
  • Users come from many different countries and know different languages, though the majority of users live in the US and speak English.

User Classes:

Facebook Power Users:

These users are generally young and know how to use computers well. They are happy with the Facebook photo features, but would want to have more features specific to photo viewing and sharing such as creating smart albums, finding specific photos quickly, downloading many photos at the same time, and seeing the latest photos their friends have posted. They are also quite interested in efficiency. Some of these users are photographers, own expensive cameras, and are interested in the metadata associated with their photos. Some have experience with other photo editing applications, such as Aperature and Photoshop.

Casual Facebook Users:

These users do not log into Facebook very often but are interested in the app for its ability to explore their friend’s photos, occasionally look for a specific album, and share albums with friends. These users care most about learnability and satisfaction (having fun). They are generally not professional photographers and own cheap cameras, such as smartphones. More extreme examples of subclasses include:

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