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  1. Photographer:
    1. Primary intent is to
      1. advertise his work
      2. check other photographer’s work
    2. Expectations
      1. Checking latest reviews should be easy and quick.
      2. Creating and updating profile should be easily learnable.
      3. Professional looking website, appropriate for work environment
    3. Characteristics
      1. Might be professional or amateur.
      2. Varying domain experience (portraits vs. wedding pictures)
      3. Varying ages and gender.
      4. English speaking.
      5. Basic (shopping) numeracy.
      6. High school level literacy.
      7. Website does not currently accommodate physical disabilities.
      8. Familiar with popular web interfaces (facebook, twitter, yelp). Therefore can understand affordances of buttons, links, and concept of a profile and review.
  2. Photography Client
    1. Primary intent is to:
      1. Find one or more photographers suited to client's event type and budget.
      2. Could range from very specific requirements, to people who don’t know what they are looking for and just want a photographer.
      3. Multiple people planning the same event could be searching the list at the same time.
    2. Expectations
      1. Easy filtering of price, location, event type for photographer searches.
      2. Efficient viewing and comparing of photographers (sample pictures, reviews)
      3. Easily learnable website, with appropriate affordances for search and advanced search.
    3. Characteristics
      1. Varying ages and gender.
      2. English speaking.
      3. Basic (shopping) numeracy.
      4. High school level literacy.
      5. Not accommodating physical disabilities.
      6. Familiar with popular interfaces (facebook, twitter, yelp)

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