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- Photographer:
- Primary intent is to
- advertise his work
- check other photographer’s work
- Expectations
- Checking latest reviews should be easy and quick.
- Creating and updating profile should be easily learnable.
- Professional looking website, appropriate for work environment
- Characteristics
- Might be professional or amateur.
- Varying domain experience (portraits vs. wedding pictures)
- Varying ages and gender.
- English speaking.
- Basic (shopping) numeracy.
- High school level literacy.
- Website does not currently accommodate physical disabilities.
- Familiar with popular web interfaces (facebook, twitter, yelp). Therefore can understand affordances of buttons, links, and concept of a profile and review.
- Primary intent is to
- Photography Client
- Primary intent is to:
- Find one or more photographers suited to event type and budget.
- Expectations
- Characteristics
- Varying ages and gender. English speaking. Basic (shopping) numeracy. High school level literacy. Not accommodating physical limitation (only super-humans allowed). Familiar with popular interfaces. They could be urgently looking for photography services, or curious about existing photography work. Could range from very specific requirements, to people who don’t know what they are looking for and just want a photographer. Their work environment does not matter for us. Multiple people planning the same event could be searching the list at the same time.
- Primary intent is to:
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