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This page contains current research on BenQ Corporation. Information include timeline of firm history, in-depth articles about company events and changes, and analyses of BenQ. Please click on the titles for the full article. We welcome more contributions - submit through Contact US section.

Source: Business Week Online
Time: 13 September 2006
Title: "Dell and Lenovo Rumble in Asia"
Author: Bruce Einhorn

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As Michael Dell's man in Lenovo's backyard, the 49-year-old Felice is in an unusual situation for a Dell exec []of being the underdog. In the U.S., it is Dell that is on top and Lenovo that is the upstart. Not so in Asia. With 20% market share, Lenovo is No. 1 in the Asia-Pacific region which excludes Japan but includes just about everything else from South Korea to New Zealand to India. []

That top-dog position is thanks to Lenovo's dominance of China, where the company has one-third of the market. Dell has 9.5% of the Asian market, behind Hewlett-Packard (HPQ) at 12%, according to statistics from International Data. A year ago, Lenovo was at 18.4%, HP was at 12%, and Dell was at 8.8%.

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"Whether it's Japan or China or ASEAN or India or Australia/New Zealand, we are closing the gap," says Felice. In yet another dig at his former colleagues who have left to join Amelio, Felice adds that Dell's success isn't tied to one country alone. "We are profitable in the region - unlike Lenovo, which is profitable only in China," he says.

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Beijing-based Lenovo spokeswoman Jean Cai, in an e-mail to BusinessWeek, would not confirm that the company will be lowering prices. However, she did say "pricing pressure is part of our daily life." She added, "There is industry talk of price wars and our competitors are tougher than ever." It looks like the Dell-Lenovo rumble in Asia is well underway.

URL: http://www.businessweek.com/globalbiz/content/sep2006/gb20060912_789732.htmImage Removed

LOAD-DATE: September 13, 2006

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