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We use Google Analytics to gather statistics on the use of our videos:
What information can we get from Google Analytics?
- Which are the most popular videos?
- Are there spikes in usage based on the class schedule or promotions of specific videos?
- Where are people linking from when they come to the videos?
- Where are they located physically? Are we reaching off-campus users?
- What is their screen resolution?
What information can't we get from Google Analytics?
- Are users actually watching the whole video? We just learned about a way to do this - see this video: Google Analytics and .swf tutorials by Paul Betty.
- Who are they? MIT or not, grads or undergrads, etc. Also, are they library staff? There is a way to exclude internal traffic.
- Are short, quick instructional videos are better than long ones? The stats don't give us a clear answer, except to imply it's contextual. Both short and long videos are among our most popular - either length seems to be appropriate if it meets what users are expecting.
What type of videos work best - short or long? Depends what the user is coming for.
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