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This is my response (the respondent)

How long does it take for cotton threads to biodegrade? 
You contend that sustainable business is "in the long run more effective, more profitable, and more competitive."  This is a really optimistic notion.  In practice, it is the short-term profit that truly motivates mainstream businesses...If one company is "sustainable," then they will just be outcompeted by others. Long-term profitability is immaterial in the light of short-term competitiveness.  How do you reconcile the contradiction?

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